Auction Showcase reaches an affluent, national audience of 3.3 million readers. USA TODAY works in partnership with the National Auctioneers Association (NAA), the world's largest professional association dedicated to professional auctioneers. National and regional advertising are available.

Why choose USA TODAY’s Auction Showcase for your advertising message?

• USA TODAY has the most affluent readers (3,334,000 affluent adults with a household income of $100k+) among the national newspapers according to the 2011 Ipsos Mendelsohn Affluent Survey
• 981,000 affluent USA TODAY readers own 2 or more residences (2011 Ipsos Mendelsohn Affluent Survey)
• 583,000 USA TODAY affluent readers purchased items on auction sites in the past 12 months (2011 Ipsos Mendelsohn Affluent Survey)
• USATODAY.com has more affluent visitors than WSJ.com (2011 Ipsos Mendelsohn Affluent Survey)
• 4.9 million USATODAY.com readers made a purchase at an online auction in the past 6 months (Source: comScore Media Metrix August 2011)
• USATODAY.com August 2011 Total Unique Visitors = 26,104,000 (Source: comScore Media Metrix August 2011)

NAA Members Receive 30% Off the Open Rates

Auction Showcase regional advertising is available Fridays. National advertising is available Tuesdays and Fridays.

Ad specifications
Black and white only.

Regional ads

• 2 columns x 3" (minimum ad size). (For those desiring to run smaller ads, consider our Marketplace Today feature.) Ads are sold by the column inch. Ad sizes increase by column and 1/2" increments.

National Ads

• One column x 2.5" (minimum ad size). (For those desiring to run smaller ads, consider our Marketplace Today feature.) Ads are sold by the column inch. Ad sizes increase by column and 1/2" increments.

Column widths:

1: 1.25"
2: 2.62"
3: 3.99"
4: 5.36"
5: 6.73"
6: 8.1"
7: 9.47"
8: 10.84"

Source:2011 Ipsos Mendelsohn Affluent Survey, adults, HHI $100,00 or more; comScore Media Metrix August 2011