Auction Showcase reaches an affluent, national audience. USA TODAY works in partnership with the National Auctioneers Association (NAA), the world's largest professional association dedicated to professional auctioneers. National and regional advertising are available.
Why choose USA TODAY’s Auction Showcase for your advertising message?
- USA TODAY is the go-to news source for real estate investors and online auction purchasers.
- 3.7MM have a HHI of $100,000+
- 1.2MM have a net worth of $1 million+
- 20% are online auction purchasers
- 1.6MM own real estate in addition to primary residence
(Source: 2012 Mendelsohn Affluent Survey, adults 18 or older, HHI $100,000 or more)
NAA Members Receive 30% Off the Open Rates
Auction Showcase regional advertising is available Fridays. National advertising is available Tuesdays and Fridays.
|Rates (per inch, per issue)||NAA Member Rates||Non-NAA Member Rates|
|Regional (per region)||n/a||$179||n/a||$256|
|(A 15% agency discount is available to recognized agencies providing camera-ready materials.)|
Black and white only.
- 2 columns x 3" (minimum ad size). (For those desiring to run smaller ads, consider our Marketplace Today feature.) Ads are sold by the column inch. Ad sizes increase by column and 1/2" increments.
- One column x 2.5" (minimum ad size). (For those desiring to run smaller ads, consider our Marketplace Today feature.) Ads are sold by the column inch. Ad sizes increase by column and 1/2" increments.
Source:2011 Ipsos Mendelsohn Affluent Survey, adults, HHI $100,00 or more; comScore Media Metrix August 2011
For more information, please contact your
USA TODAY Marketplace sales representative.
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