Advertising Opportunities by Niche Audience

advertising by special interest groupAdvertising Opportunities by Niche Audience

Russell Johns Associates provides advertising opportunities by demographic and has been representing publishers of newspapers and magazines since  1968.   Russell Johns represents advertising in magazines, journals, newspapers, and periodicals that reach various markets and allow you to effectively advertise to a niche audience or by demographic. Whether you have a business to sell, a job to fill or a product/opportunity to promote, we can deliver your advertising message to the right target audience.

A successful niche advertising strategy is one that identifies and targets a specific group or demographic of people. Instead of trying to hit a large or general audience advertising to a niche audience requires specifically targeting a defined group.   This group of people is primarily determined by identifying the target audience of people would benefit the most from your specific product or service.  Niche Audiences can be determined by Location, Interest, Income, Profession and more. Media consumption figures are becoming so high that there is a potential for people to consume more media than there are hours in a day. One of the reasons why is the growing use of simultaneous media streams and constant multi-tasking. This leaves advertisers even more concerned about whether or not, people are seeing their ads at all.

How do you Target A Niche Audience?

There are a number of ways Advertisers can target a specific group or demographic of people.  The most successful way is to pinpoint the media consumption behaviors that the audience you are trying to reach has.  Most of the time Niche audiences like Millenials or Baby Boomers participate in specific behavior and choose to rely on specific types of media to get their news or information.  In other cases targeting a specific group might mean promoting your product or service to a specific industry or profession. Advertising to specific professional associations can be extremely successful for this purpose.

A successful niche advertising strategy may include some traditional media like print advertising allows for demographic targeting in a way that creates more focused interaction and reduces advertising avoidance. Most people are caught in a conundrum of wanting to take in large amounts of media and trying to be more mindful about who, why, and how they are exposing themselves to media and advertising; while leaving advertisers wondering where they should be spending their money.

Advertising Opportunities by Niche Audience

Russell Johns’ currently offers advertising opportunities to reach the following demographics and niche audiences,

  • High Income
  • Nationwide
  • Regional
  • Baby Boomer,  50+,  Senior, Retired
  • Generation X
  • Millennial
  • Collectors
  • Pop Cultural, Entertainment and Celebrity News
  • Professional Industries
  • Franchise
  • Recruitment
  • Sports Enthusiasts
  • Special Interest,  Collectors and Hobbyist
  • Business Opportunity, Franchise, and Co-op advertising
  • Travel


  • Online advertising
  • Mobile Advertising
  • Pay Per Call
  • Radio  ( Regional and Nationwide )

Contact a Russell Johns advertising specialist today to learn more about our publisher’s titles and their respective audiences.= to help you reach your ideal target audience.


Additional Niche Advertising Resources

Advantages of Newspaper and Magazine Advertising   Key Benefits of Print Advertising, Print Advertising still one of the most trustworthy ways of Reaching High Income HouseholdsTips to Improve Online Engagement, Baby Boomers show more trust in Print Advertising than Online Ads