Advertising Opportunities for Franchisees
Trying to get the most exposure for their budget is a challenge for any business owner but franchise owners and franchisees face many unique challenges in advertising for their business. Often advertising opportunities for franchisees owners are limited because they are looking to target specific areas without paying inflated fees because they do not want coverage in certain areas. Trying to advertise a franchise can also carry with it additional, unique difficulties that other types of businesses may not face at all. There are many rules and regulations that must be followed so as not to encroach onto the territories of another franchise. Often advertising on a larger national or regional scale can seem nearly impossible.
To effectively reach a target market audience, increase traffic, and decrease media cost to brick and mortar local store markets. We target specific state by state regions where they have either seen interest in their franchise or where they need to further expand their franchise locations. The options to attract new clients are endless, you can create incentivizing digital coupons , and or be mentioned as a sponsor on your local radio station.
Strategic campaigns that reduce cost and covering a larger area they are able to spread out their advertising budget even more while growing their exposure.
- Director of Franchise Development NaturaLawn
Print advertising on a national or regional level also is a great way to spend Co-op dollars as it allows for a broad reach but low budget spend. Unlike For Regional and local opportunities, surprising to most people, is that in some cases recognized publications do offer advertising opportunities for franchises that are not registered nationwide. “USA Today allows us to place regionally and nationally targeted franchise development campaigns to specific statewide regions including the Carolina’s, Ohio, Georgia, and Tennessee.”