USA TODAY

USA TODAY

USA TODAY Advertising

USA Today Print Readers are 

  • High Earning!  56.5% make 83,699k or more per year
  • Have Children!  37.3%
  • Employed ! 70.6 %
  • College Educated!  65.5%

USA Today Readers are an affluent and loyal audience of individuals who are active consumers. Reach national and even international readers with your advertisement for products, services, gifts, real estate and more. USA TODAY is one of the nation’s leading newspapers in readership  and a and has an average circulation of 895,464

USA TODAY provides dynamic news that is colorful and riveting.  USA Today provides its audience with the news they can use.  How, when, and where they want it! Breaking down complex issues with visual storytelling and a uniquely personal focus.

View the section profiles listed below for information regarding our targeted Marketplace advertising features and classified advertising on USATODAY.com.

USA TODAY offers advertising in any combination of 24 print markets.

Additional Publication Details

USA TODAY Demographics

Advertising Information
Print and Online Classified Rate Card [PDF]
USA TODAY Marketplace Today Advertising Sample Page [PDF]

Learn more with these additional resources:
USA TODAY Website   |   USA TODAY Online Classifieds   |   Tips on Creating Effective Advertisements

Advertising in USA TODAY

View the section profiles listed below for information regarding our targeted Marketplace advertising features and classified advertising on USATODAY.com. USA TODAY offers advertising in any combination of 24 print markets.

USA Today Network Community Markets

  • Reaches 5.5 million average readers daily and reaching 12.3 million average readers on Sunday .

USA TODAY Digital Advertising 

  • Websites have 85.5 million unique visitors monthly.

Sources: AAM Consolidated Media Quarterly Report Q3 2016

USA Today +USA Today Local Edition  

  • Reaches 7.3 million average M-F,
  • 9.5 million average Sunday/Weekend Edition

Included papers

Montgomery Advertiser Montgomery AL
Arizona Republic Phoenix AZ
The Desert Sun Palms Springs CA
Coloradoan Fort Collins CO
The News Journal Wilmington DE
News Press Fort Myers FL
Florida Today Brevard FL
Tallahassee Democrat Tallahassee FL
News Journal Pensacola FL
The Des Moines Register Des Moines IA
Indianapolis Star Indianapolis IN
Journal and Courier Lafayette IN
The Courier-Journal Louisville KY
The Daily Advertiser Lafayette LA
The Daily Times Salisbury MD
Lansing State Journal Lansing MI
St. Cloud Times St. Cloud MN
Springfield News-Leader Springfield MO
The Clarion-Ledger Jackson MS
Citizen-Times Asheville NC
The Asbury Park Press Asbury Park NJ
Courier Post Cherry Hill NJ
The Reno Gazette Journal Reno NV
Democrat & Chronicle Rochester NY
Poughkeepsie Journal Poughkeepsie NY
The Journal News Westchester NY
Press & Sun Bulletin Binghamton NY
The Cincinnati Enquirer Cincinnati OH
The Statesman Journal Salem OR
The Greenville News Greenville SC
Argus Leader Sioux Falls SD
The Tennessean Nashville TN
Burlington Free Press Burlington VT
Post-Crescent Appleton WI
Green Bay Press-Gazette Green Bay WI

Contact Us

Contact us About USA TODAY Advertising Now!

Testimonials

  • Doug is very trustworthy and a good networker!

    Hand Crafted Garden Bridges Arizona
  • Print advertising on a national or regional level also is a great way to spend Co-op dollars as it allows for a broad reach but low budget spend.  Unlike For Regional and local opportunities, surprising to most people, is that in some cases recognized publications do offer advertising opportunities for franchises that are not registered nationwide. “USA Today allows us to place regionally and nationally targeted franchise development campaigns to specific statewide regions  including the Carolina’s, Ohio, Georgia, and Tennessee.”

    Blaine YoungDirector of Franchise Development NaturaLawn
  •  Josh,The ad that you and your team helped me put together was far better than I could have imagined.  All of you have gone far and above what I expected, and I’m thrilled with the results.  Sometimes with a lot of words, it’s hard to know how to place them so that they’re readable and the message stands out, and the extra touch of color really did the trick as well – the help you’ve provided with this ad has more than met my wildest dream. I also appreciate the fact that you gave me a chance to change my mind about the first ad your team designed, and you were patient and realized what I was requesting – this is truly a gift.  I believe the end product gets the word across to the reader, catches the eye, and is professionally designed to help sell this book.Please thank your team members for me as well.

    Janet C PipesAssociate Broker Tierra Antigua Realty
  • Thank you so much Tony for your commitment in having my promotional ad of my novel COME TO ME BY JDAN on the USA Today money section ad on 10/23/17! Your sharp, intellect, wit was right on towards USA Today viewers and I thank you! My goal is to become a successful writer and one day Hollywood filmmaker! You have such a sincere, friendly, dedicated, optimistic approach on patience in which is rare in the world we live today and I’m learning to do daily as an author!  Thank you once again and the best is yet to come!

    JDANBook Author
  • Doug and MCA Russell Johns are both pretty FANTASTIC. They listen well and respond promptly and professionally. A huge thumbs up.

    Boulder Creek Lodge Montana
  • As a first time client of The National Enquirer, I would like to express my gratitude to Josh Padro for patiently listening to my advertising needs, and the impressive ad which he produced.  As the owner of several companies, I deal constantly with various newspapers who always attempt to maximize their revenues off your account, even if it is not warranted.  Josh on the other hand stated that he suggests that initially take it one step at a time to determine our target audience.  I will be a repeat client of The National Enquirer due to Josh's advertising expertise, as well as his personal attention he has displayed.

    Harry S. Bloch
  • Kim, Thank you for all the attention to our advertising needs over the past few years.  Whenever I have had an issue and needed it repaired, you could always find away to resolve it.  You also have the ability to understand our interests as a longtime advertiser in the USA Today marketplace and Sports Weekly.  You have also provided info. and ideas to us, that offer great opportunities.  Many of these have really worked out. This kind of service is greatly appreciated!!

    Jerry Rao
    Jerry RaoDirector of Marketing Secure Medical, Inc.
  • I would like to take a moment to comment on what a pleasure it is having Kim Ridgeway as our account rep. When we send our monthly ads in for JADA Kim is the epitome of professionalism while also making you feel like you are her most important customer. There are very few business relationships that we have with outside companies that we enjoy interacting with as much as we do with Kim.

    Heidi Hinchey
    Heidi HincheyNew England Practice Transitions
  • My customer experience with Kim Ridgeway, Senior Media Sales Associate with Russell Johns has been excellent.  She is a great listener, listening intently, asking questions, and demonstrating she cares and wants to provide the right advertising solutions.  She has proven to be very honest and transparent, resulting in my opinion that she truly cares about the customer’s happiness and satisfaction.  In one search, my department was required to change issue dates, and Kim and her team showed great flexibility and adaptability and promptly adjusted to new expectations.  On a more personal level, Kim conveys a friendly and caring demeanor while maintaining a high level of professionalism.  Finally, she has consistently responded to my communications promptly.  For all these reasons, we have been extremely satisfied working with Russell Johns!

    Lawrence J. Ellison
    Lawrence J. EllisonMary Raz, EdM, SPHR, SHRM - SCP | MSO – Academic Personnel, HR, and Operations Department of Family and Community Medicine
  • When asked if I would like to provide a gratis testimonial for Russell Johns and  U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway. For me, Kim IS Russell Johns. She, like her associates, provide unsurpassed service and take the time to assist me, at my convenience with their advertising expertise and value recommendations. As a result, our advertising in U.S. Today has been nothing less than 'Blue Sky' success. In closing, I highly recommend Kim Ridgeway at Russell Johns and the U.S.A. Today publication...a perfect match!

    Chris Biehl
    Chris BiehlASA Corporation