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MARKETPLACE TODAY
Marketplace Today is a trusted source for reaching USA TODAY’s 4,500,000 national readers. The daily feature
provides a prime environment for business, real estate, career, financial, travel, auto, personal, announcement,
product and service advertising.
LINE AD RATES
• Minimum ad size: 4 lines
• Rates are per line, per insertion
Insertions | Monday - Thursday | Friday |
|---|---|---|
1x | $70 | $85 |
3x | $61 | $71 |
5x | $53 | $64 |
12x | $50 | $62 |
20x | $47 | $59 |
39x | $40 | $49 |
65x | $38 | $45 |
156x | $36 | $43 |
260x | $33 | $39 |
234-389 Lines | $40 | $49 |
390-935 Lines | $38 | $45 |
936-1559 Lines | $36 | $43 |
1560+ Lines | $33 | $39 |
Line Ad Enhancements
• Addition of reverse text: $20
• Addition of box/standard border: $20
• Addition of reverse text & box: $30
DISPLAY AD RATES
• Minimum ad size: one column inch (1.30” W x 1” H)
• May purchase in 1/4” increments over 1”
• Rates are per column inch, per insertion
Insertions | Monday - Thursday | Friday |
|---|---|---|
1x | $788 | $944 |
3x | $670 | $802 |
5x | $591 | $708 |
12x | $567 | $680 |
20x | $544 | $651 |
39x | $457 | $548 |
65x | $426 | $510 |
156x | $394 | $472 |
260x | $362 | $434 |
260 Inches within 52 weeks | $362 | $434 |
Auction Showcase reaches an affluent, national audience of nearly 2.9 million readers. USA TODAY works in partnership
with the National Auctioneers Association (NAA), the world’s largest professional association dedicated to professional
auctioneers. National and Regional advertising is available.
• National and Regional minimum ad size: two column inches (1.88”W x 2”H or 3.91”W x 1”H)
• Ads may be purchased in 1/2” increments over 2”
• Rates are per column inch, per insertion
*Source: 2013 Mendelsohn Affluent Survey, HHI $100K+.
NAA Member Rates | ||
|---|---|---|
Tues | Fri | |
National - Per inch, per issue | $585 | $700 |
Regional - Per Region - Per inch, per issue | n/a | $179 |
Non-NAA Member Rates | ||
|---|---|---|
Tues | Fri | |
National - Per inch, per issue | $835 | $1,000 |
Regional - Per Region - Per inch, per issue | n/a | $256 |
Camp Today provides an exclusive opportunity for camps across the USA to reach a national audience of millions.
Each edition of Camp Today includes camp-related editorial submitted by the American Camp Association. Camp
Today is sold in a buy Friday, get Monday for free package offer.
• Minimum ad size: two column inches (1.88”W x 2”H or 3.91”W x 1”H)
• Ads may be purchased in 1/2” increments over 2”
• Rates are per column inch, per insertion
*As space allows, runs in the Life or News section
1x | 2x | |
Per Column Inch | $708 | $548 |
Golf Today reaches affluent golf enthusiasts and is a one-stop source for golf schools, travel packages, golf gifts, golf equipment, and more. Features are published to coincide with key tournaments (when golf is top-of-mind with readers) and the winter holiday season. Buy one ad on Friday and the ad will run on the following Monday at no additional charge.
1x | 3x | 5x | ||
Per Column Inch | $708 | $602 | $531 |
Shop For Gifts Today is a powerful one-stop source for goods and services and is published surrounding key gift-buying holidays. Reach 2,900,000 readers who have spent +$1.66 billion on merchandise in the past year.
Buy one ad on Friday and the ad will run on the following Monday at no charge.
Source: 2012 Mendelsohn Affluent Survey, adults 18 or older, HHI $100,000 or more; GfK MRI Spring 2011. Includes
USA TODAY print or online readers who have shopped through mail, phone or internet in the last 12 months.
*As space allows, runs in the Life or News section
Friday/Monday Package | |||
|---|---|---|---|
1x | 3x | 5x | |
Per Column Inch | $708 | $602 | $531 |
Online Classifieds | ||
|---|---|---|
Online Only Listing | 4 Weeks | |
Text Listing (1000 characters max.) | $280 | |
Featured Listing Upgrade* | $100 | |
Online Listing with Free Print Ad | ||
4 Line Text Listing | $500 | |
Banner Advertising | ||
Medium Rectangle (300x250) | $750 |
Memorial Day | May 30, 2022 |
Fourth of July | July 4, 2022 |
Labor Day | September 5, 2022 |
Thanksgiving | November 24, 2022 |
Christmas Day | December 25, 2022 |
New Years Day | January 1, 2023 |
Requirements for 7 column width
(Marketplace Today)
Column Widths | Decimal |
|---|---|
1 Column | 1.3 |
2 Columns | 2.74 |
3 Columns | 4.18 |
4 Columns | 5.63 |
5 Columns | 7.07 |
6 Columns | 8.51 |
7 Columns | 9.96 |
Requirements for 5 column width
(Auction Showcase, Camp Today, Careers Today, Education Today, Golf Today and Shop For Gifts Today)
Column Widths | Decimal |
|---|---|
1 Column | 1.88 |
2 Columns | 3.91 |
3 Columns | 5.94 |
4 Columns | 7.97 |
5 Columns | 10 |
Sizes: 300×250 (Medium Rectangle)
FIle Type: gif/jpg/png
FIle Size Max: 300×250 – 40k
Please allow 3 business days for ad creation.
Marketplace Today
7-column format
Requirements for 5 column width
(Auction Showcase, Camp Today, Careers Today, Education Today, Golf Today and Shop For Gifts Today)
Checks (drawn upon a U.S. bank in U.S. Funds), MasterCard, Visa, American Express, Discover, and PayPal are accepted for payment. Make checks payable to USA TODAY/Russell Johns Associates. Returned checks will be subject to penalties pursuant to Florida law. Credit card number, CVV code, expiration date, authorized amount, billing address, and signature of cardholder are required for credit card payments. Additional identification may be requested. Display advertising credit will be based on approved credit application after prepayment of first insertion. All invoices are payable net 30 days. Invoices not paid according to terms will be subject to a 5% late payment charge. Tearsheet available only upon request. Please send payments to:
MCA Russell Johns • 17110 Gunn Hwy, Odessa, FL 33556
AGENCY COMMISSION AND BILLING
15% to recognized advertising agencies for display ads only. No cash discount.
HOURS OF OPERATION
Monday — Friday, 8:30 a.m. – 5:00 p.m. (EST)
DEADLINES
All Marketplace advertising, including line ads and display ads, close at 4 pm (EST) three business days prior to
publication date. Please allow ample time for ad copy and payment issues to be processed prior to these deadlines.
USA TODAY / Russell Johns Associates Copy & Contract Policy
MCA Russell Johns, 17110 Gunn Hwy, Odessa, FL 33556
Phone toll free: 1-800-397-0070 • Fax: 1-866-332-1795 • Email: info@usatodayclassifieds.com • Web: www.russelljohns.com
USA TODAY is represented by Russell Johns Associates for Marketplace Today, Camp Today, Careers Today,
Education Today, Golf Today, Shop for Gifts Today and USA TODAY Online Classifieds advertising.
