Strategic use of QR codes can be included in Classified ads, Display ads, printed mailers, and flyers that are sent in the mail. How to effectively place advertising using QR codes
Russell Johns can help you plan and execute a creative advertising campaign that leverages the benefits. Our team will review your ad and help you determine the best call-to-action to effectively integrate a QR code into your campaign, enhance the reader’s experience and help you gain more responses.
A QR code can be placed anywhere to tie advertising channels together and to encourage direct response. Use a QR code in a print advertisement to direct visitors online or place a QR code in your online banner to have web browsers save your contact information on their phone. However, you choose to use a QR code, remember that the keys to success with QR codes are to provide added value for the reader or make responding to your campaign easier.
QR Codes are commonly included in advertisements and direct mail pieces to connect print promotions to digital content. Here is some information on how you can place advertising using QR codes.
A QR Code is a great way to interact with your target audience and get them to take action. Contact our advertising specialists to integrate a QR code today.
Here are a few good resources where you can start creating your QR codes:
To read the QR codes, you will need a smartphone. Go to the app store marketplace on your phone and download a QR code reader. Here are a few good ones to try out:
Below are a few examples of QR codes used in mainstream advertising:
Target used QR Codes to send readers to tutorials on decorating with their exclusive home collection. *
eBay used this example to send viewers directly to their mobile auction website. **
The American Red Cross used QR Codes to send readers directly to a donation form webpage. ***
Contact a Russell Johns advertising specialist today to learn more about how a QR Code can enhance your marketing goals.
Source – examples were found on the following pages: