ADA Classified Advertising Media Kit 2023

The American Dental Association (ADA) is the professional association of dentists that fosters the success of a diverse membership and advances the oral health of the public for more than 150 years.

ADA News is the official news publication of the American Dental Association (ADA) and the pre-eminent source of important news affecting dentistry. ADA News ranks #1 in readership and ad exposure* making it dentistry’s best-read publication.

ADA News

Print Advertising Rates

Dental Office Shopper1x3x6x9x12x
Cost Per Inch$325$309$293$276$260

Practices / Offices Available1x3x6x
Word Ad (First 30 Words) $135$108$95
Each Additional Word$9.00$7.20$6.30
Cost Per Inch – B&W$295$236$207
Cost Per Inch – Color$325$260$228

Ad SizesSpecs
1 Column2 1/8″ W
2 Column4 7/16″ W
3 Column6 3/4″ W
4 Column9 3/4″ W

1 inch minimum
Available in 1/4″ increments over 1″

Frequency Discounts*
ADA Members receive a 10% discount.

*Rates are per insertion. In order to earn frequency rates, insertion orders for 3 or more issues must be submitted at the same time. If an ad is cancelled, credit will be based on the frequency rate earned.

Blind Box Service: $45 one-time fee

Note: Recruitment advertising is listed in the Employment Opportunities section. Word ads run under a heading indicating where the position is located. Product and service advertising are placed under category specific classified headings.

COUNTING WORDS: Every word is counted. Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and numerals are considered one word. P.O. is one word, box is one word and box number is one word. Suite, Dept. or Ext. with the number are counted as two words. Cities and states consisting of two or more words are considered one word: i.e. “New York City”. Zip code is considered one word. Internet / email addresses are considered three words (each). Telephone numbers with area code are considered one word. No charge for normal punctuation.

ADA News Sample Classifieds Page

WORD AD STYLE: Classified print ads are set solid with lead words set in bold caps. Abnormal capitalization, type variations, illustrations, special line breaks, and borders are not permitted.

DISPLAY SPECIFICATIONS File types accepted: Adobe Photoshop, Adobe Illustrator (when sending EPS files, save all text as outlines). High resolution PDF file (distilled through Acrobat Distiller with fonts embedded). InDesign with all resource files (logo, graphics) and screen/ printer fonts (postscript fonts only, no true-type fonts) included. Color images in CMYK mode only (do not send RGB), black and white ads are set using black only, zero-100% (do not use a CMYK breakdown); 300 dpi resolution, saved as PDF, Tiff or EPS. Send ads via email to: with a copy to your sales account representative indicating the publication in which the ad is being placed in the subject line or send on disk. FTP site information is available upon request. If sending a file type other than a Tiff or PDF, please send a PDF for proofing purposes or fax a copy of the ad to: 813-702-9335 (clearly stating which publication you are working with). Reproduction quality is at the advertiser’s risk if requirements are not met.

TYPES OF ADVERTISING: The “Dental Office Shopper” section offers product & service advertising. The “Practices / Offices Available” section offers advertising for practices for sale or lease.

CLASSIFICATION HEADINGS: Classified advertising is listed under the following categories:

  • Collection Services
  • Instrumentation
  • Outsourcing Laboratories
  • Cosmetic Laboratory
  • Services
  • Periodontics
  • Dental Services
  • Materials / Restorative
  • Practice Management
  • Endodontics
  • Office Furniture
  • Professional Services
  • Equipment
  • Operatory Furniture
  • Radiology
  • Implants
  • Operatory Supplies
  • Real Estate
  • Infection Control
  • Orthodontics
  • Technology

CIRCULATION: Reaches a qualified average circulation of 161,883.* Qualified circulation includes: dentists, students, hospitals / health departments and others allied to the dental profession. *BPA May 2012 issue, June ending statement

Issue & Closing Dates

ADA News Issues Closing Dates
January 2023December 6, 2022
FebruaryJanuary 3, 2023
MarchJanuary 31
AprilMarch 7
MayApril 4
JuneMay 9
JulyJune 6
AugustJuly 4
SeptemberAugust 8
OctoberSeptember 5
NovemberOctober 3
DecemberNovember 7

ADA News is mailed on the Friday preceding the issue date.
ADA News is published 12 times annually. The “Dental Office Shopper” and “Practices / Offices Available” advertisement sections will be included in the issues noted above.

ADA CareerCenter Logo

ADA CareerCenter is the online career resource of The American Dental Association (ADA). Partnered with and promoted by industry respected journals Journal of the American Dental Association (JADA) and ADA News, ADA CareerCenter is an online job board focused on connecting employers and recruiters with job seekers looking for positions for dentists and dental professionals.

ADA CareerCenter

ADA CareerCenter on Tablet

ADA CareerCenter Online Advertising

ADA CareerCenter is the online career resource of The American Dental Association (ADA). Partnered with and promoted by industry respected journals Journal of the American Dental Association (JADA) and ADA News, ADA CareerCenter is an online job board focused on connecting employers and recruiters with job seekers looking for positions for dentists and dental professionals.

• JADA publishes original clinical and educational research of interest to dentist, others professionals involved in dentistry.

• ADA News supports a learning community of those who generate and use information about important news affecting dentistry.

Print and Online Combo Discount

Advertise in any three ADA print products and receive
25% off online ADA CareerCenter advertising.
Advertise in any five ADA print products and receive 35% off
ADA CareerCenter advertising.

Online Job Board Advertising Rates

Banner Ad Specs
Sizes: 300×250
File Type: gif/jpg/png
File Size Max: 30K
Please allow 3 business days for ad creation.

Ask us about Featured Employer Accounts today!

Upgrading to a Featured Employer account can help you
achieve your recruitment goals! Letting your job opening go
unfilled for too long can cost your company time and money.
Don’t let the cost of an unfilled position bring you down, invest
in the right recruitment resources.

Want More Tools You can Use?

ADA Marketplace Logo

Advertise products, services or practices / offices available for sale or lease on ADA Marketplace and reach a targeted audience of ADA members, dentists and dental professionals. Combine your online listing with dentistry’s best read journal and news publication. JADA and ADA News, and receive a discounted package price. ADA Marketplace categories include: continuing education, office supplies and furniture, practice / offices available, professional services and more.

Posting Rates Post your classified advertisement on ADA Marketplace as a text ad or upgrade to include an image to make sure your listing stands out. ADA Members receive a 10% discount.

ADA Marketplace Posting Rates

Banner Specifications

Job TypeRate
30 Day Posting (Web Only)$75
30 Day Posting (Combined with Print Ad)$25
Image Upgrade* (Web Only)$10
30 Day Banner Ad (Marketplace Only)$750
30 Day Banner Ad (plus ADA CCTR banner)$750

Upgrade Listing Image Specification
Width: 240px • Height (max): 240px • File Size (max): 30kb • File Type: gif/jpg/png static images only

Banner Ad Specs
Sizes: 728×90, 180×150
File Type: gif/jpg/png/
File Size Max: 180×150 – 20K, all others – 40K
Please allow 3 business days for ad creation.
*Leaderboard only.

Copy & Contract Policy

Contact Us – ADA