Effective Advertising through Customer Segmentation
Customer segmentation is a marketing term used to determine the shared characteristics of a brand’s most profitable customers and which segments have the most growth
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Customer segmentation is a marketing term used to determine the shared characteristics of a brand’s most profitable customers and which segments have the most growth
Adage recently made fearlessness the key ingredient for being creative. However, we think this next year might mean there is a more organic ingredient out
How can my company Go Green with our Advertising messaging Going Green is important because Climate Change is a problem for everyone. It doesn’t matter
How Can I Incorporate Climate Change into my Advertising Strategy Traditionally it has always important to consider the pain points of your audience and build
Empathy Point + Pain Point = Brand Forward Thinking for a Post pandemic world How can My Brand think Forward for 2021 What is Empathy
Russell Johns Associates represents a variety of entertainment, news, and trade publications across the United States. Since 1968 we have been a reputable Publisher Representative Agency.
A common questions we are asked is how to place radio commercial’s as well as other types of media in a way that they will
Are you a Entrepreneur that is looking to start a business but you are not exactly sure how? Are asking yourself what your might need
Start your business by considering a pain point of your audience and building your brand from there. As Business owners are coming to terms with