Customer segmentation is a marketing term used to determine the shared characteristics of a brand’s most profitable customers and which segments have the most growth
Place Radio Advertising Placing radio Advertising is slightly different than placing other types of media in many ways is very similar to placing media online
Adage recently made fearlessness the key ingredient for being creative. However, we think this next year might mean there is a more organic ingredient out
How can my company Go Green with our Advertising messaging Going Green is important because Climate Change is a problem for everyone. It doesn’t matter
How Can I Incorporate Climate Change into my Advertising Strategy Traditionally it has always important to consider the pain points of your audience and build
Empathy is our ability to put ourselves in another person’s shoes and consider how we might feel if we were in their position with out
Russell Johns Associates represents a variety of entertainment, news, and trade publications across the United States. Since 1968 we have been a reputable Publisher Representative Agency.
A common questions we are asked is how to place radio commercial’s as well as other types of media in a way that they will
Are you a Entrepreneur that is looking to start a business but you are not exactly sure how? Are asking yourself what your might need