USA TODAY Reader Demographics

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USA TODAY Newspaper Readership Demographic
USA TODAY Reader Profile
Income 
< $50k26%
$50k-$74.9k13%
$75k-$99.9k13%
$100+48%
  
Age> 
18-2414%
25-3418%
35-4420%
45-5418%
55-6413%
65+17%
Median Age44.1
  
Other
Men56%
Women44%
Married55%
Have Children43%
Own Home65%
Have a Pet55%
Bachelor Degree25% - 124 Index
Post-Grad Degree17% - 142 Index
Influencer Index193
  Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI 

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