USA TODAY Demographics

USA TODAY Reader Demographics

USA Today readers are leaders in their fields who want news they can use now. USA Today gives them just that with impactful stories happening all across the nation and the world. Even during the pandemic USA Today has been a ever present source of reassurance keeping our country up to date.  Russell Johns Associates is the official publisher’s representative for the USA TODAY Classifieds. Contact us at the form below for more information, and a custom quote.

USA TODAY Readership Demographic Infographic

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USA TODAY Reader Profile
Income 
< $50k26%
$50k-$74.9k13%
$75k-$99.9k13%
$100+48%
  
Age> 
18-2414%
25-3418%
35-4420%
45-5418%
55-6413%
65+17%
Median Age44.1
  
Other
Men56%
Women44%
Married55%
Have Children43%
Own Home65%
Have a Pet55%
Bachelor Degree25% - 124 Index
Post-Grad Degree17% - 142 Index
Influencer Index193
  Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI 

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