USA TODAY Reader Demographics
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| USA TODAY Reader Profile | |
|---|---|
| Income | |
| < $50k | 26% |
| $50k-$74.9k | 13% |
| $75k-$99.9k | 13% |
| $100+ | 48% |
| Age> | |
| 18-24 | 14% |
| 25-34 | 18% |
| 35-44 | 20% |
| 45-54 | 18% |
| 55-64 | 13% |
| 65+ | 17% |
| Median Age | 44.1 |
| Other | |
| Men | 56% |
| Women | 44% |
| Married | 55% |
| Have Children | 43% |
| Own Home | 65% |
| Have a Pet | 55% |
| Bachelor Degree | 25% - 124 Index |
| Post-Grad Degree | 17% - 142 Index |
| Influencer Index | 193 |
Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to
influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI