USA TODAY Reader Demographics

Two people reading a copy of USA today , USA TODAY Demographics readers are highly educated from above average income households

USA Today readers are leaders in their fields who want news they can use now. USA Today gives its readers  impactful stories happening all across the nation and the world. Even during the pandemic, USA Today has been a ever-present source of reassurance. By keeping our country up to date.  Russell Johns Associates is the official publisher’s representative for the USA TODAY Classifieds.  For more information on USA Today Demographics  see this additional page or Contact us for a custom quote.

USA TODAY provides dynamic news that is colorful and compelling. USA Today provides its audience. How, when, and where they want it! Breaking down complex issues with visual storytelling and a uniquely personal focus. Create a custom ad to appear in the USA TODAY Newspaper, and create a custom advertisement to run online at your website on and let your clients find you on Google when they are searching for a business like yours!

Ads in USA Today start for as low as $250 and is shown in both print and digital editions nationwide in daily or weekly newspapers throughout the country, by state or region. USA TODAY reaches over 123MM of the most influential American consumers each month. has more than 80 million unique visitors per month. Include your ad listing on USA TODAY Online Classifieds and reach millions of potential customers. The daily feature provides a prime environment for business, real estate, career, financial, travel, auto, personal, announcement, product and service advertising.For more information about USA Today Demographics please see this page.

USA TODAY Demographics Reader Profile
< $50k 26%
$50k-$74.9k 13%
$75k-$99.9k 13%
$100+ 48%
18-24 14%
25-34 18%
35-44 20%
45-54 18%
55-64 13%
65+ 17%
Median Age 44.1
Men 56%
Women 44%
Married 55%
Have Children 43%
Own Home 65%
Have a Pet 55%
Bachelor Degree 25% - 124 Index
Post-Grad Degree 17% - 142 Index
Influencer Index 193
  Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI 

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