USA TODAY Reader Demographics
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USA TODAY Reader Profile | |
---|---|
Income | |
< $50k | 26% |
$50k-$74.9k | 13% |
$75k-$99.9k | 13% |
$100+ | 48% |
Age> | |
18-24 | 14% |
25-34 | 18% |
35-44 | 20% |
45-54 | 18% |
55-64 | 13% |
65+ | 17% |
Median Age | 44.1 |
Other | |
Men | 56% |
Women | 44% |
Married | 55% |
Have Children | 43% |
Own Home | 65% |
Have a Pet | 55% |
Bachelor Degree | 25% - 124 Index |
Post-Grad Degree | 17% - 142 Index |
Influencer Index | 193 |
Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to
influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI