USA TODAY Reader Demographics

Two people reading a copy of USA today , USA Demographics readers are highly educated from above average income households

USA Today readers are leaders in their fields who want news they can use now. USA Today gives them just that with impactful stories happening all across the nation and the world. Even during the pandemic USA Today has been a ever present source of reassurance keeping our country up to date.  Russell Johns Associates is the official publisher’s representative for the USA TODAY Classifieds. Contact us at the form below for more information, and a custom quote.

USA TODAY Readership Demographic Infographic

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USA TODAY Reader Profile
Income  
< $50k 26%
$50k-$74.9k 13%
$75k-$99.9k 13%
$100+ 48%
   
Age>  
18-24 14%
25-34 18%
35-44 20%
45-54 18%
55-64 13%
65+ 17%
Median Age 44.1
   
Other
Men 56%
Women 44%
Married 55%
Have Children 43%
Own Home 65%
Have a Pet 55%
Bachelor Degree 25% - 124 Index
Post-Grad Degree 17% - 142 Index
Influencer Index 193
  Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI 

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