USA TODAY Reader Demographics
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|USA TODAY Reader Profile|
|Have a Pet||55%|
|Bachelor Degree||25% - 124 Index|
|Post-Grad Degree||17% - 142 Index|
Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI