Effectively Advertise to Baby Boomers

baby boomers ads advertising geared towards baby boomers

What Media do Boomers Use the Most?

The Baby Boomer Generation is  the most avid Television watchers of all generations. While many generations have begun cutting cable and only watching TV on mobile devices, the Baby Boomer and senior generations spend a substantial amount more time watching TV than younger generations.  Studies show that adults over the age of 50 watch more than 43 hours of TV per week.  For Advertisers that want to make sure to keep their ad spend down even though they would like to include television commercials, it is important to supplement their campaigns with cheaper media types like Digital and Print Advertising that allow for a longer campaign.  Studies show that multimedia campaigns that include a combination of Print, TV, and Digital typically produced the highest Return on Investment and are one of the best ways to effectively advertise to baby boomers. For more information on how to  effectively advertise to Baby Boomers check out this additional post

effectively advertise to baby boomers

Effectively Advertise to Baby Boomers

Advertisers who are looking to effectively advertise to Baby Boomers can reduce cost and increase return by segmenting this group based on interest or location.  Because this generation is so large and diverse is it nearly impossible to advertise to them all at once.

When it comes to Digital Advertising Baby Boomers do use and shop online. However, they still tend to prefer some more traditional forms of advertising.  When thinking about how to advertise to the baby boomer it is important to consider the path that they take to the website. Generally, it starts from a print or Television ad and then moves to the website.  When thinking in these terms it is important to consider making sure display ads are easy to read and include as few as click possible from the ad to the point of sale.

  • Doug is very trustworthy and a good networker!

    Hand Crafted Garden Bridges Arizona
  •  Josh,The ad that you and your team helped me put together was far better than I could have imagined.  All of you have gone far and above what I expected, and I’m thrilled with the results.  Sometimes with a lot of words, it’s hard to know how to place them so that they’re readable and the message stands out, and the extra touch of color really did the trick as well – the help you’ve provided with this ad has more than met my wildest dream. I also appreciate the fact that you gave me a chance to change my mind about the first ad your team designed, and you were patient and realized what I was requesting – this is truly a gift.  I believe the end product gets the word across to the reader, catches the eye, and is professionally designed to help sell this book.Please thank your team members for me as well.

    Janet C PipesAssociate Broker Tierra Antigua Realty
  • Doug and MCA Russell Johns are both pretty FANTASTIC. They listen well and respond promptly and professionally. A huge thumbs up.

    Boulder Creek Lodge Montana
  • Kim, Thank you for all the attention to our advertising needs over the past few years.  Whenever I have had an issue and needed it repaired, you could always find away to resolve it.  You also have the ability to understand our interests as a longtime advertiser in the USA Today marketplace and Sports Weekly.  You have also provided info. and ideas to us, that offer great opportunities.  Many of these have really worked out. This kind of service is greatly appreciated!!

    Jerry Rao
    Jerry RaoDirector of Marketing Secure Medical, Inc.
  •  Kim--You are one impressive lady, let me tell you!  I'm amazed at how you keep track of wayward clients like me.  Thanks for prodding me. I'm going to see my geologist friend out west in a few weeks.  We'll be plotting our next move.  We've found some small concentrations of gold.  All depends on whether the price of old rises.I'll be in touch about any possibilities.  I hope you know that the ads I placed through you did bring a lot of response.    

    Ross Beatty
    Ross BeattyMexivada

advertise effectively to baby boomers

What Publications Do Baby Boomers Read?

Another way to strategically reach smaller segments of Baby Boomers is through Niche Publications.  Niche Publications are a great way to reach High Earning well-educated individuals who are travel enthusiasts as well as avid collectors. Well known publications boast higher than average household incomes.

Baby Boomers are also active pop culture readers of publications like National Enquirer, Globe, and the Examiner.  Because readers of these publications regularly keep up with their favorite publications and trust them as a resource they are also avid mail phone and internet shoppers.  The average Globe and Examiner reader has spent an average of $485 on these types of purchases in the last year while the Average National Enquirer reader has spent $521 on average.

Newspapers  63.7 % of Gannett owned USA  Today  Audience profile is of the age of 50 or older.  Baby Boomers are traditionally brand loyal and are known to share information about their favorite brands.  These affluent, college-educated consumers can be targeted based on region, though the presence of the local edition markets.

COVID-19 Update

Here at MCA-Russell Johns, we’re committed to an evidence-led and common-sense approach to the coronavirus outbreak. Like all of you, we’re monitoring the impact of this closely. We wanted to reassure you that we have business continuity plans in place to make sure we can continue to provide high levels of service and support you expect from us.