This publication is the No.1 magazine for serious fitness enthusiasts. It is dedicated to providing the most cutting-edge training, nutrition and supplements information to young men looking to build muscle.
Readers appreciate the fact that Muscle & Fitness recognizes the discipline it takes to attain the physique they want and trust the products and services recommended in its pages.
Reader Profile At A Glance
Readers in this publication are active and health conscious individuals that are active both inside and out of the gym. have spent $285 MM+ on sports clothing or equipment in the last 12 months
Male readers: 81% Median age: 38.7 years Median HHI: $76,788 18-34: 41% 18-49: 74% 25-44: 46% Dedicated to Fitness 50%