Muscle & Fitness

Muscle & Fitness

Muscle & Fitness Magazine


This publication  is the No.1 magazine for serious fitness enthusiasts. It is dedicated to providing the most cutting-edge training, nutrition and supplements information to young men looking to build muscle.

Readers appreciate the fact that Muscle & Fitness recognizes the discipline it takes to attain the physique they want and trust the products and services recommended in its pages.


Reader Profile at a Glance

Readers in this publication are active and health conscious individuals that are active both inside and out of the gym.  have spent $285 MM+ on sports clothing or equipment in the last 12 months

Male readers: 81%

Median age: 38.7   years

Median HHI: $76,788

18-34: 41%

18-49:  74%

25-44:  46%

Dedicated to Fitness  50%

Online Media Kit [PDF]

COVID-19 Update

Here at MCA-Russell Johns, we’re committed to an evidence-led and common-sense approach to the coronavirus outbreak. Like all of you, we’re monitoring the impact of this closely. We wanted to reassure you that we have business continuity plans in place to make sure we can continue to provide high levels of service and support you expect from us.