Muscle & Fitness Hers

Muscle & Fitness Hers

Muscle & Fitness Hers Magazine


This publication is written for healthier lifestyle enthusiasts. It provides the advanced tools necessary to help achieve more specific, nuanced goals. Readers are exposed to proper diets, workouts, supplements and how a balanced nutritional diet really works.
Muscle and Fitness Hers is read by and affluent and educated reader who is dedicated to fitness and sees it as a way of life.  She wants to continue to get stronger, faster than yesterday and is always looking to achieve her best self. She craves information about proper diet, balanced nutrition, and supplementation, and approaches her workout with an athlete’s strength, focus and determination.

Advertising in this publication

Reader Profile at a Glance

Female readers: 100%

Median age: 36   years

Median HHI: $66,864

Take sports nutrition supplements 75%

Spend 25-100 per month on supplements  91%

Interested in coverage of figure/fitness/bikini competitions 72%

Advertising Information
Rate Card [PDF]   |   Online Media Kit [PDF]

COVID-19 Update

Here at MCA-Russell Johns, we’re committed to an evidence-led and common-sense approach to the coronavirus outbreak. Like all of you, we’re monitoring the impact of this closely. We wanted to reassure you that we have business continuity plans in place to make sure we can continue to provide high levels of service and support you expect from us.