Distributing a press release through Russell Johns Associates is a strategic way to increase your story’s visibility and connect with journalists, bloggers, and potential customers. Their comprehensive process ensures that your news reaches a wide audience across major search engines, top news websites, and premier online platforms. Leveraging their relationships with leading outlets—including the Associated Press, USA Today, The New York Times, and the Washington Post—your press release can be accessed by over 250,000 news subscribers and more than 30,000 journalists and bloggers.
Feature rich and interactive
One of the key strengths of Russell Johns Associates is the ability to create feature-rich, interactive news releases. You can embed images and videos to make your story more engaging, as well as include a personalized RSS feed so readers can easily stay updated. These interactive options not only enhance the appeal of your release but also keep your audience interested and involved.
The distribution of your press release is highly targeted and customizable. You can select up to 10 industries and 5 regions to ensure your press release is delivered to the most relevant audiences. Additionally, your release is permanently hosted online, providing long-term visibility. You can also include links to your website and attach supporting materials—such as documents, images, or presentations—so your story is fully represented.
Enhanced sharing and Distribution of your press release
Russell Johns Associates also offers enhanced sharing and branding opportunities. Custom URLs make your release easy to share and track. While the “ShareThis” feature allows readers to distribute your news across blogs and popular social media platforms like Facebook, Twitter, and LinkedIn. This capability helps amplify your message and extend the distribution of your press release.
To maximize the effectiveness of your press release, start by clarifying your objective. Define whether you’re announcing a new product, service, or milestone. This focus helps you craft a compelling, well-organized release. Begin with a strong headline, present the most important information first, and use concise language. Adding statistics, quotes, or facts lends credibility, and proofreading helps maintain professionalism. (For more specific details on drafting your release, check out this additional article )
Before submission, review Russell Johns Associates’ guidelines and formatting requirements on their website. Prepare your release and any supporting materials in the correct format, ensuring all contact details are accurate. Submit your press release via the designated portal or email address, double-checking all information. After submission, monitor your email for updates and respond promptly to any requests for information. Following up if you don’t hear back within a week is encouraged and helps build a positive professional relationship.
In essence, distributing your press release through Russell Johns Associates is a straightforward process. One that, when approached methodically, can significantly boost your news’ exposure and impact.