Effective Advertising through Customer Segmentation

Effective Advertising through Customer Segmentation

Customer segmentation is a marketing term used to determine the shared characteristics of a brand’s most profitable customers and which segments have the most growth potential. The shared characteristics of these groups are based around common interests, economic status, race, age, and location profiles, and even similar lifestyle and behavior choices. Advertisers tend to see […]

Going Green for a successful advertising campaign

Going Green for a successful advertising campaign Jay Magner Photo'd hereFrom the left, Ken Akins, Horticulturist Parks and Recreation City of Tampa, Sherisha Hills, Director of Tampa Parks and Recreation, Whit Remer, Sustainability and Resilience Officer, Office of the Chief of Staff, Kevin Amos, District Supervisor City of Tampa Code Enforcement, Keith O'Connor, Neighborhood Enhancement Manager City of Tampa, Alan Villa, Code Enforcement Officer City of Tampa. We are grateful.

Adage recently made fearlessness the key ingredient for being creative. However, we think this next year might mean there is a more organic ingredient out there. This key ingredient is ready to be used to add flavor to any businesses advertising campaign not only should businesses be passionate about what they do, but they also […]

How to Go Green with Advertising

Jay's Green Team A Tampa Bay initiate started by Jay Magner

How can my company Go Green with our Advertising messaging   Going Green is important because Climate Change is a problem for everyone. It doesn’t matter where you live in the world climate change is an issue that affects you and incorporating it into your advertising strategy makes sense from every angle. For Businesses that already […]

How can I incorporate Climate Change into my Advertising Strategy ?

Jay's Green Team of Tampa Florida Incorporate Climate Change into my advertising strategy

How Can I Incorporate Climate Change into my Advertising Strategy Traditionally it has always important to consider the pain points of your audience and build your messaging from there. Incorporating Climate change into your advertising is important because Climate Change is a pain in everyone’s arse mmmkay… It doesn’t matter what industry you are in […]

What is a Empathy Point?

What is a Empathy Point ? Empathy Point is a point of shared connection between the Businesses Values and the Values of the audience or Customer and our shared commonality that we are all human and in this world together. This mean putting a bigger emphasis on things that promote the positive wellbeing of others and causes liek well being , climate change, and lifting people up.

Empathy Point + Pain Point = Brand Forward Thinking for a Post pandemic world How can My Brand think Forward for 2021 What is Empathy Point ? A Empathy Point is a point of shared connection between the Businesses Values and the Values of the audience or Customer and our shared commonality that we are […]

Advertising Sales Agency

Sales Agency

Russell Johns Associates represents a variety of entertainment, news, and trade publications across the United States. Since 1968 we have been a reputable Publisher Representative Agency. Our expertise spans consumer, professional newspaper, magazine publications, digital advertising, and more. Russell Johns Associates has been creating successful matches between publishers and advertisers since 1968. Advertising Sales Agency Services […]

How to place Radio Commercials

How to place Radio Commercials

A common questions we are asked is how to place radio commercial’s as well as other types of media in a way that they will reach the correct target audience as well as deliver enough response to deliver a return on investment. Here are some good rules to follow in understanding how to place radio […]

What do I need to Start a Business?

What do I need to Start a Business?

Are you a Entrepreneur that is looking to start a business but you are not exactly sure how? Are asking yourself what your might need to start a business.Wwe might be able to help with that. When trying to decide what to business your brand and business around start by considering what your audiences pain […]

How to Start a Business

How to start your Business

Start your business by considering a pain point of your audience and building your brand from there. As Business owners are coming to terms with making decisions about what expenses are necessary and what costs can be cut if sales don’t rebound quickly to pre-pandemic figures business are looking to strategize and network amongst themselves. […]

How to Grow Your Business

How to grow your Business by including Empathy as part of your messaging

Grow your business by including Empathy as part of your messaging. As Business owners are coming to terms with making decisions about what expenses are necessary and what costs can be cut if sales don’t rebound quickly to pre-pandemic figures business are looking to strategize and network amongst themselves. This means that both consumers and […]