Effective Local Store Marketing
Advertisers have more ways to reach their audience than ever before but it is more of a challenge for the average retail store to bring foot traffic into each location. Studies show that regardless of the increase in online shopping spends, people still spend more when they buy in a brick and mortar store than when they purchase online. It is an increasing challenge for advertisers to effectively reach target market audiences, increase traffic, and decrease media cost to brick and mortar local store markets.
Increase ROI to local store markets.
Use video, audio, digital and print to target consumers within a specific radius of each local store market to attract consumers. Increase the in-store purchases at each location and also drive traffic to the web. In other cases, marketers have the challenge of reaching consumers and bringing them into stores like Walmart or Sams Club and getting them to seek out and buy a specific product and drive foot traffic to local store markets and independent kiosks across the country.
Place low-cost media within a specific radius around brick and mortar stores.
Our process is able to effectively increase sales at each location, as well as provide several additional benefits. By utilizing the relationship that Russell Johns has with their many media partners throughout the country they have been able to save clients 20-25% on the cost of media compared to what they spent in previous years and increase sales of these products in store and online.