Effective Local Store Marketing
Advertisers have more ways to reach their audience than ever before but it is more of a challenge for the average retail store to bring foot traffic into each location. Studies show that regardless of the increase in online shopping spends, people still spend more when they buy in a brock and mortar store than when they purchase online. It is an increasing challenge for advertisers to effectively reach target market audiences, increase traffic, and decrease media cost to brick and mortar local store markets.
Increase ROI to local store markets.
Use video, audio, digital and print to target consumers within a specific radius of each local store market to attract consumers. Increase the in-store purchases at each location and also drive traffic to the web. In other cases, marketers have the challenge of reaching consumers and bringing them into stores like Walmart or Sams Club and getting them to seek out and buy a specific product and drive foot traffic to local store markets and independent kiosks across the country.
Place low-cost media within a specific radius around brick and mortar stores.
Our process is able to effectively increase sales at each location, as well as provide several additional benefits. By utilizing the relationship that Russell Johns has with their many media partners throughout the country they have been able to save clients 20-25% on the cost of media compared to what they spent in previous years and increase sales of these products in store and online.
Doug is very trustworthy and a good networker!
- Director of Franchise Development NaturaLawn
Print advertising on a national or regional level also is a great way to spend Co-op dollars as it allows for a broad reach but low budget spend. Unlike For Regional and local opportunities, surprising to most people, is that in some cases recognized publications do offer advertising opportunities for franchises that are not registered nationwide. “USA Today allows us to place regionally and nationally targeted franchise development campaigns to specific statewide regions including the Carolina’s, Ohio, Georgia, and Tennessee.”
Kim, Thank you for all the attention to our advertising needs over the past few years. Whenever I have had an issue and needed it repaired, you could always find away to resolve it. You also have the ability to understand our interests as a longtime advertiser in the USA Today marketplace and Sports Weekly. You have also provided info. and ideas to us, that offer great opportunities. Many of these have really worked out. This kind of service is greatly appreciated!!Director of Marketing Secure Medical, Inc.
When asked if I would like to provide a gratis testimonial for Russell Johns and U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway. For me, Kim IS Russell Johns. She, like her associates, provide unsurpassed service and take the time to assist me, at my convenience with their advertising expertise and value recommendations. As a result, our advertising in U.S. Today has been nothing less than 'Blue Sky' success. In closing, I highly recommend Kim Ridgeway at Russell Johns and the U.S.A. Today publication...a perfect match!ASA Corporation