Local Store Marketing

Effective Local Store Marketing

Advertisers have more ways to reach their audience than ever before. But these days, it’s more of a challenge for the average retailer to bring foot traffic into the store.
Studies show that regardless of the increase in online shopping spends, people still purchase more when they buy in a brick and mortar store than when they purchase online. Effectively and economically reaching your target audience is the key to not only increasing brick and mortar store traffic, but also to decreasing the cost of doing so.

Increase ROI To Local Store Markets

It makes economic sense to use every available channel to reach your customers. Use video, audio, digital and print to target consumers within a specific radius of each local store market to attract consumers. You can increase in-store purchases at each location, and continue to drive traffic to the web. Some marketers also have the challenge of bringing consumers into chain stores like Walmart or Sam’s Club to buy specific products, while also driving foot traffic to local stores and independent kiosks across the country to buy essentially the same products.

Place Low-Cost Media Within A Specific Radius Around Brick And Mortar Stores

Russell Johns effectively solves this multilevel problem by placing low-cost media within a specific radius around brick and mortar stores. This process not only increases sales at each location, it also provides additional benefits. By utilizing the relationship that we have with our media partners throughout the country, we have been able to save clients 20-25% on the cost of media compared to what they spent in previous years – all while increasing sales of products in store and online.
“When asked if I would like to provide a gratis testimonial for Russell Johns and U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway...”
Chris Riehl
asa cORP.
“When asked if I would like to provide a gratis testimonial for Russell Johns and U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway...”
Chris Riehl
asa cORP.
“When asked if I would like to provide a gratis testimonial for Russell Johns and U.S.A. Today publication, I welcomed the opportunity. My loyalty to Russell Johns, and U.S.A. Today publication is a direct result of my complete satisfaction and long time work relationship with Sr. Sales Repr. Kim Ridgeway...”
Chris Riehl
asa cORP.

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