Local Marketing for Professional Service Businesses, Advertising your Dental, Doctor or Therapist Practice.
Local Marketing for a Professional Service Business may not seem like a priority or in other case it may be overwhelming because the industry is so competitive. In either case it is important to establish yourself in your area with local advertising and online listings to create a recognizable brand identity.
Why Branding is important for your Professional Service Business
Audiences are more likely to buy from a brand they recognize. Branding yourself will help answer critical questions from the community, and potential clientele and prospective employees so that when they see you brand they recognize it from someplace and are more likely to refer to you later on.
Identifying what aspects of your business that can be perceived as “added value or additional skills and expertise is a great step towards a building great brand image. This helps the general public, as well as potential buyers, recognize a high-quality product when they see it. “In a competitive market environment – which means just about everywhere – your practice needs to stand out in a positive and highly distinctive way because you are being compared directly to all others.
Consider having a press release or article written about you and your practice in your local newspaper or sponsor your favorite local radio station during morning commute dayparts. These types of advertising opportunities are great ways to spread positive info and good vibes that get the word out about aspects of your company that you want to promote.
Advertising regularly in your local paper or a trusted professional publication are great ways to create a recognizable brand image. When recruiting to talent, these resources can also give you access to top-notch recruits through a niche career center.
How to create Online Business Listings for Professional Businesses
Running online searches are one of the first things that people do before they buy or trust almost any type of business with their patronage. For the younger generations, social media and the digital world is almost second nature. So that means making sure your website, local listings, and overall online presence presents a clear understanding of your brand image or specialty area of practice. Maybe your practice focuses on orthodontics or pediatric dentistry. If nothing like that applies, perhaps you use state of the art equipment or provide yourself on your fun and inviting atmosphere. Finding your niche will help people find you.
Your online presence should look ” alive” and lived in. It is possible to create the total package now through consistent advertising and maintaining your online presence. It is also essential to make sure your logo and color scheme stays consistent. If you haven’t searched for your practice online recently, do so right away. This is a simple task that is productive to keep doing so regularly. You will want to check to make sure that addresses and contact info are correct and the information in your local listings are kept up to date. It is also essential to respond to both positive or negative reviews by positively addressing negative reviews.
Branding increases value long term for medical and dental practices.
Having a recognizable brand image gives the allure of status and commands a higher price when it comes to selling. You may not be ready to list your practice for sale now, but starting the planning process several years in advance can help make for a smoother transition in the end. When you have invested yourself in growing your professional practice for years, you want all the hard work to pay off. Planning for retirement and figuring out how to transition the business over smoothly. However, if you start planning now and begin putting your best foot forward today, later on, when you are ready to sell your dental practice it can be the big reward at the end of a long profitable career.
Having a recognizable brand will also give you some reassurance that when you do finally list your practice for sale it’s at its peak performance and will sell for the best possible price. Being able to draw attention to what makes you stand out from your competitors through your brand image also helps your business two-fold. By attracting new clientele now, and creates an alluring opportunity for a buyer when you decide you are ready to sell your dental practice down the road. Advertising increases customers and presents an alluring place to work for new employees in the short term.