Create a Cost-Effective Multimedia Advertising Campaign across Multiple Platforms

Everywhere you turn there is a new form of advertising that is promising to be easy, cost-effective, and help your business make money. For advertisers who want to create a cost-effective multimedia advertising campaign across multiple platforms, adding another social media site to their advertising strategy is not always feasible.

For many types of businesses large or small, there is not one size fits answer but rather the understanding that your business must be everywhere at once and doing each of them consistently and successfully. (oy vey )

What an impossible task! Small business owners have to wear so many hats already! How can they possibly do all this and manage a campaign on so many social media sites?

How do I market my business on so many media sites at once?

Whether the challenge you are facing is to find low-cost ways to advertise without incurring the additional costs or covering areas outside of your market or region. Or flat out whether or not you can find affordable advertising it is important to understand your audience but also that consistency and accountability are often better than doing too little on to many different forums.

When it comes to creating a cost-effective multimedia advertising campaign many business owners will find that certain forums are not necessarily the best place to reach a specific audience. For instance, while a retail store might see considerable success in posting its products on sites like Instagram other industries and professions might see little to no success there at all. To combat this it is important to understand the frame of mind that a person is in when viewing these sites as well as to consider the type of audience that is spending time on these sites. Scrolling through Instagram is often more of a leisurely mind-numbing activity versus searching through google is more often an active search process that is spawned because of a need or question.

How can I successfully advertise to my entire local area or region?

For many reasons, a small business owner might need to advertise to an entire region, state, or even nationally. Franchise owners, auctioneers service providers, or businesses that are hosting a sale or will be traveling to an expo and who need to cover very specific areas but leave out others often encounter many challenges when looking for affordable advertising. For these people buying advertising in bulk that covers large regions can be the cheapest but does not always allow for removing the specific zones or territories. 

National publications like USA Today However have regional opportunities available through  USA Today Auction Showcase.  Doug Knowles an executive associate and representative of Auction Showcase, has found that many regional advertisers love the notoriety and the business that comes from seeing your ad in large scale publications like USA Today.

Running in such large widely known publications and media venues are
where their ad could only appear in their surrounding states to attract an audience of people within driving distance from the auction.  “ My client’s in the USA Today Auction Showcase give me great feedback on previous Showcase Ads. When I speak with the auctioneers, not everyone knows we run not only national, but we have four targeted regions.

I  have found that many times including newspaper ads is the most effective way to reduce cost and create a cost-effective multimedia advertising campaign. Local Radio is also a great option for the to consider

Many times advertisers think their only local options are the local papers which can get expensive and time consuming to place it one by one. ”  USA TODAY works in partnership with the National Auctioneers Association (NAA), the world’s largest professional association dedicated to professional auctioneers. NAA Members can also receive discounts off open rates which are also another great advantage available to them. Creating effective multimedia campaigns studies show that using a combination of both traditional and modern advertising is one of the most effective ways to reach your audience in today’s market. While people still maintain many of the same habits that they did 10 or 20 years ago they are also more bombarded by advertising all the time no matter where they are. 

Why is print advertising such an important part of creating a cost-effective multimedia advertising campaign?

 By including forms of traditional advertising like newspapers and magazines into your advertising campaign, a marketer can effectively reach a target audience when they are tuned into to new opportunities and are more actively looking at advertising. Many studies show that because of the overwhelming amounts of advertising that is online audiences often feel bombarded with and are better at tuning out unwanted. by including more traditional less obtrusive forms of advertising small businesses can actually create a cost-effective multimedia advertising campaign.

What was once something we saw only on the side of our Google searches and random pop-ups has turned into programmatic advertising that tracks their audience’s activities and actively follows them on various platforms while they are online. 
For many people, picking up their daily newspaper, listening to the radio, watching TV, or reading a magazine are still a nostalgic part of their normal day to day activities.

For more additional information on creating multi media campaigns check out this additional post!


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