Place Recruitment Ads find Higher Quality Candidates with Brand Conscious Campaigns.

For smaller businesses, the concept of branding may not be something you think about often. However, tt can have a big impact on the recognition of your company. It also can have a impact on a  companies  ability to obtain higher-quality applicants. When you are about to place recruitment ads to fill an open position in your company, it’s important to consider how and where you place recruitment advertising as part of your overall branding strategy.

Why your Branding is important when you are placing recruitment campaigns.

Thinking about how your brand image can factor into all your advertising is important. For instance, if you are in an industry where many businesses perform similar functions standing out can be difficult. Creating an identifiable brand image can be a huge asset to your company. This is true for both now and even in the future of your business.

In the beginning, it can be hard to picture how even the smallest of ads can fit into a company’s overall brand image. In fact, even the smallest of ads, are important part of your brand strategy. The reason for this is that even if a person is not looking for a job they may see your ad and recognize your brand.  The more interactions a person has with your brand, the better. 

A good example of this is what we might do the next time we need a item in our home services for the first time. Our immediate response might be to search for the service online. Or ask a friend. In some cases the business they might recommend based on a seeing a recent sale, coupon , or advertisement.

Businesses in a specific area that perform certain services can maximize their impact by positioning ads within their branding campaigns on reputable media sources in the local town or region. These campaigns can be particularly helpful for service-type businesses that must reach certain areas. 

Consider the audience you want to reach and the resources that would be relevant to them.

Nationwide recruitment advertising in Publications like USA Today and Washington Post offers employers online and offline options that are effective ways to reach educated, career-minded people. For industry-specific opportunities, Employers can post recruitment ads on career centers that are represented directly by the industry to find people with the exact qualifications they are looking for. Industry-specific job boards create an equally beneficial experience for job seekers as well.

Place recruitment ads with industry reputable job boards when placing recruitment advertising.

For employers trying to reach other industries, Career centers allow employers and marketers a reputable place to post their open marketing positions. CMA represents marketing disciplines, channels, and technologies throughout all of Canada. The Insurance Institute of Canada promotes careers in insurance on behalf of the industry with a specialized job board, IICCareerConnections is a job board that specifically targets Job seekers in the Insurance industry. JobConnect and engineering job boards specialize in helping employers fill positions specifically for jobs in the engineering industry. These highly skilled professionals and employers can benefit from utilizing this targeted job board to find the perfect fit for the position they are looking to fill.

Why Businesses Should always be considering their Brand Image.

Having brand identity for your company helps people recognize yours apart from those like it. It makes it more special and more memorable. This means that when the time comes that they need your services, they will be able to remember your company instead of just referring to the first company that they come across. We often think of this when we hear memorable musical jingles from the radio or catchy slogans that we have seen on TV that we can recite from memory.

The appeal of a brand is beneficial in that it will not only attract new business clientele and increase the appeal of those who will be interested in working for your business. Improving these things can also make your business more profitable and therefore improve your ability to sell at a higher price point later on.

Branding is about Consistency.

Branding is about finding a look and feel that works for your logos, colors, and fonts and then using it consistently so that your audience can recognize you based on those things. This consistency gives your business a sense of identity when you are placing recruitment advertising campaigns. 

How do I define my brand?

Ask yourself these questions about your company’s image to help yourself determine your business’s brand image for attracting candidates when you place recruitment ads.

  • If your company had its own personality, what would it be? ( examples Upbeat, Caring, thorough, technology forward, Warm, and inviting )
  • What stands out about your company persona in comparison to those around it? What would be its biggest strengths and assets? This would be where you might list the benefits of the job and some reasons why a person might want to move to the area where your company is located.
  • What are some of your company’s weaknesses? Often when we as managers are interviewing, we tend to gravitate toward people like us. This is not always the best way to fill in gaps in business.
  • Tip: Identify your company’s weaknesses and seek out someone who has those strengths. We only limit growth by not doing so.

What else can you do to make your brand image cohesive?

Tip: Thinking about your company’s brand image more as an applicant when you place your recruitment ads. Create a “persona” for your company when you create your recruitment campaigns. Let that “persona” shine through when you place your recruitment ads is a great way to attract like-minded individuals. This way you will be able to pinpoint the types of people that your recruitment ads will attract to business.

 For more information about how to place recruitment ads, check out these additional post

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