For smaller businesses the concept of branding may not be something you readily think about when you are about to place recruitment ads to fill an open position in your company. However, considering recruitment ads as part of your overall branding strategy can have a big impact on recognition and your ability to obtain higher quality applicants.
If you are in an industry where many of the businesses perform similar functions, creating an identifiable brand image can be a huge asset to your company both now and even in the future. For small business owners, especially who want to maximize every advertising dollar spent, thinking about how your brand image can factor into all your advertising is important. For some, it can be hard to picture how even their smallest of ads can fit into their brand image. In fact, you can place recruitment ads as part of your branding strategy and they will begin to do a lot more than just performing the singular function of hiring new employees.
Who are you trying to Reach? Place recruitment ads with industry reputable job boards
Nationwide recruitment advertising in Publications like USA Today and Washington Post offer employers online and offline options are effective ways to reach educated, career-minded people. For industry-specific opportunities, Employers can post recruitment ads on career centers that represented directly by the industry to find people with the exact qualifications they are looking for and equally beneficial experience for job seekers as well.
Nursing or medical fields have a few Job Boards that cater specifically to this growing industry. Employers are able to target both Canada ( NursingCareersCanada and RNCareers ) or the United States Family Medicine. JADA the official publication of The American Dental Association ( ADA) offers a reputable place for employers in the dental industry to place recruitment advertising for the many professions within the dental industry. ADA offers jobs opportunities both in print as well as online through their official careercenter.
For employers trying to reach other industries, there are quite a few others. Marketing-Jobs.ca allows employers and marketers a reputable place to post their open marketing positions. CMA represents marketing disciplines, channels, and technologies throughout all of Canada. The Insurance Institute of Canada promotes careers in insurance on behalf of the industry with a specialized job board, IICCareerConnections is a job board that specifically targets Job seekers in the Insurance industry. RealCareers. JobConnect an engineering job board specializes in helping employers fill positions specifically for jobs in the engineering industry. These highly skilled professionals and employers can benefit from utilizing this targeted job board to find the perfect fit for the position they are looking to fill.
Why Businesses Should always be Considering their Brand Image
Having a brand identity for your company helps people recognize yours apart from those like it. It makes it more special, and more memorable. This means that when the time comes that they need your services they will be able to remember your company instead of just referring to the first company that they come across. Quite often we think of this by easy jingles that we remember on the radio or catchy slogans that we have seen on TV. Branding is also about using consistent logos, colors, and fonts.
The appeal of a brand is beneficial in that it will not only attract new business clientele and increase the appeal of those who will be interested in working for your business. Improving these things can also make your business more profitable and therefore improve your ability to sell at a higher price point later on.
Gives your Business a Sense of Identity
Ask yourself these questions about your company’s image to help yourself determine your business’s brand image for attracting candidates when you place recruitment ads.
If your company had its own personality what would it be? ( examples Upbeat, Caring, thorough, technology forward, Warm and inviting )
What stands out about your company persona in comparison to those around it? What would be it’s biggest strengths and assets? This would be where you might list the benefits of the job as well as some reason why a person might want to move to the area where your company is located in.
What are some of your company’s weaknesses? Often when we as managers are interviewing we tend to gravitate toward people like us. In business, this is not always the best way to fill in gaps. Instead, identify your companies weaknesses and seek out someone who has those strengths. By not doing so we only limit our own growth and that of our companies.
By thinking about your company’s brand image more as a person when you place your recruitment ads with a unique personality you will be able to pinpoint the types of people that your recruitment ads will attract to business. Letting that persona shine through when you place your recruitment ads is a great way to attract like-minded individuals.