Improve the Effectiveness of Cross-Device Advertising with Print Advertising
Studies that looked at how well different types of media performed,determined that multi-media campaigns that function fluidly across multiple devices or cross-device advertising typically work the best in delivering consistent, profitable ROI’s. Studies are showing that people across multiple generations can be found switching between devices multiple times an hour. Because they are spend […]
Print Advertising great way to Increase Holiday Sales by reaching Niche or Targeted Demographics
You may think that you focus on a niche audience that no one else does but most of the time there is a magazine that focuses on just that target audience already! You can easily piggy back the effort of niche audience publications that are already working in your favor to capture a niche target […]
Print Appeals to Multiple Generations as a Trustworthy News Source
What advertising appeals to multiple generations? Print advertising is appealing to many generations and is typically seen as being a more trustworthy news source than many other sources of news. After the most recent election, people are even more concerned with the legitimacy of what they read online. While fake news is not a […]