Press Releases are written on a wide variety of topics. In fact, almost anything that is considered noteworthy can become a press release. A press release is an official statement. This official statement can be distributed to newspapers, locally, regionally, and nationally, so they can be picked up and published. Press Releases are a great way to inform an audience about new store openings, events, products, or book releases. The following article outlines what information to include and how to write a press release for distribution.
A standard press release is short, not longer than one page, and typically running between 300 and 800 words, releases that are either too long or too short however may have more trouble getting indexed by search engines. The news source is the company or organization that is issuing the release.
Press releases must contain a valid phone number and e-mail address in the contact information including that of any agency, firm, or business is distributing on behalf of a client, then the source would be the client’s company or organization’s name. It should also be clear how that company or organization relates to the news announcement.
Guidelines on how to write a press release
All information in the press release must be correct and legally accurate. This includes important details such as a case number, court of record, complaint number, or other sufficient documentation. This is especially true for all press releases referencing legal action or criminal matters. Because of this fact, newspapers and other forms of printed news and magazines and their E publications are still one of the last forms of vetted news that exists today.
So Spell it out for me, what is everything that my Press Release needs to include?
A Killer headline that makes it a stand out
It is important to make sure your headline gives the intention of the prelease and also it attention-grabbing enough to garner the attention of the audience you are looking to attract. For example, “Company X Launches Innovative Product to Transform Industry.” A concise headline sets the tone and encourages readers to continue. Moreover, it helps journalists quickly assess the press release’s value.
The intro Facts First ( of course )
In the introduction of your press release, it is important to include the who, what, when, where, andwhy of the press release. Many readers skim, so give them the facts up front. Additionally, use clear and direct sentences. Avoid jargon that could confuse your audience. By providing key details early, you demonstrate respect for the reader’s time.
As this is a new release and not an advertisement, it should be written in an objective tone. It should also abstain from descriptions that overly hype a product or service. These kinds of descriptions, which are meant to create emphasis, greatly challenge the credibility of your news announcement.
What Goes in the body of the Press Release ?
Because of that reason, direct address (i.e., “you,” “I,” “we,” etc.) is used only within a quotation. Given by someone designated as a spokesperson from a company or organization. This adds context. Quotes from leaders or experts add credibility. For instance, a quote from the CEO can explain the impact of your news. Also, include statistics or background information to reinforce your main message. Furthermore, transition smoothly between points to keep the release engaging. Likewise, exclamation points and grand product or service claims should also never be used when writing a news release.
Keep It Concise and Focused
Every sentence should serve a purpose. Eliminate fluff and stick to the main topic. While it’s tempting to add extra details, clarity is more important. Moreover, use active voice wherever possible. This makes your writing direct and confident.
End With a Clear Call to Action
Conclude by telling readers what to do next. Whether it’s visiting a website or contacting for more information, make the action obvious. Finally, provide accurate contact information so journalists can follow up easily.
Take time to proofread your press release. Check for grammar mistakes and unclear sentences. Additionally, make sure your document flows smoothly from start to finish. A polished press release demonstrates professionalism and increases your chances of media coverage.
By following these steps, you can create press releases that are clear, concise, and compelling. Remember, a well-written press release is your opportunity to showcase your news to the world. For more information on How to write a press release and what information you should include please see this additional post. To place a press release or have us write on for contact us.