Advertising your Franchise Opportunity with Print Advertising

RaeAnne Meyer

Advertising your franchise opportunity is essential in every industry. You must show your audience what makes your brand unique. Many franchise owners struggle with branding and understanding marketing options. This challenge often becomes one of the toughest parts of growing a franchise today. Pinpointing what sets you apart can be tough. Telling your audience about it is even harder. However, clear branding and targeted marketing can help you overcome these obstacles. As a result, your franchise can gain the attention it deserves.

Recently one of our executives visited the International Franchise Expo in New York. He found that a hurdle that many franchises faced was how to let the public know who they are.

At the International Franchise Expo in New York, many franchises struggled to communicate their unique value.

Most franchise owners focus on attending expos. They often overlook the benefits of national and regional print advertising.

Print ads can boost your brand image. Meanwhile, expos take time and resources. Using both strategies can help your franchise stand out.

Furthermore, print advertising reaches audiences that might never attend an expo.

Very rarely are they aware of the impact that advertising your franchise opportunity in national or even regional advertising in print advertising. and the impact it can have on their brand image. Because the majority of their time is spent investing their time in going to expos?

“I want franchisees to know that there is a great option for them to not only reach their future franchisees but to do so in a cost-effective and targeted way. The huge benefit for them is saving money on advertising and not wasting their time/money in regions where their franchise territories are filled.

The USA Today newspaper has a great program for franchises to target a state by state region where they need to expand their franchise.” (Doug Knowles Account Executive, specializes in franchises and business opportunities )

Print Advertising can be both very niche or very broad as well as inexpensive.

This means it presents a great opportunity to reach almost any audience. Studies show that when viewing advertising in print it is a choice to view. Versus viewing other types of media instead. Many of which can leave an audience feel overwhelmed. Or in the case of online advertising, can frequently go ignored by the audience altogether.

Paid subscriptions to the print editions of both magazines and newspaper publications continue to remain higher across the board whereas it is much less likely that any audience member will pay for the online editions.

Advertising in national publications is a great opportunity

For advertising your franchise opportunity on a national or even regional scale. Publications like USA Today now even offer the ability to place an ad in a local daily paper that will run on a national level as well as Franchise sections in their marketplace and online. USA Today newspaper readers are predominantly male and between 25-54 with high incomes, which makes them an optimum audience to advertise business opportunities.

Franchise owners can use online sites to list their opportunities. These platforms let buyers search based on interest or investment level. As a result, you reach people actively looking to invest. Combining online and print marketing increases your chances of success. Remember, a multi-channel approach often delivers the best results.