How to create a display ad that sells itself
How to Create a Display Ad that Sells Itself
When you have been in advertising and marketing world for a number of years you will learn a few things you will learn a few undeniable ad creation process tips that are sure to propel your business far beyond your expectations. here are a few effective small business advertising tips!
Top 5 Ad Creation Process Tips from the Pros at MCA-RussellJohns
First, always double check the number in the ad to make sure it’s correct ( yes really! ) and second everyone thinks they are an expert. Most people think “how tough could it be” to throw a few words together, with a call to action and a phone number to get calls? But even when you have been in the industry for a long time, there are still going to be hurdles in creating a visually compelling campaign that brings a return on the advertisers investment.
1) The KISS approach: Keep It Super Simple.
Too much stuff in too small of a space. Advertisers sometimes forget that they are paying for effective advertising and over stuff their ad. When there is too much to look at/read then the eye skips over it entirely.
2) Identify your focus and allow us freedom to design around that.
Using common/everyday items in an unexpected way can add visual detail to ad. The ad creation process can begin by focusing on unusual angle or view of a familiar item to inspire a different perspective.
3) Don’t be afraid to use an “out of the box” approach.
Clever use of typography and photography; Photoshop tricks like photo-manipulation; drop shadows/ embossing certain key elements, bright or bold color combinations, and enough contrast to allow the eye to easily focus on the key element.( Camika Winters, Creative Services Manager )
“Use everyday items in unusual way. Everyone has seen a desk lamp, paper clips, push pins and sticky notes. When the items are combined, (with effective lighting and shadows) they create a feeling of conspiracy. This goes a little further when you incorporate the handwritten font, for a personal touch. It creates a more intimate feeling, like you have stepped in on someone’s personal space.”( Michelle Fromhart, Russell Johns Creative Services Specialist)
4) Proof proof proof
Not proofreading content can be a huge pitfall. Bad grammar, incorrect spelling and poor punctuation can discredit the ad in spite of its visual appeal or overall message. Not to mention an incorrect phone number can ruin an entire campaign!
5) Ask! Sometimes, there is a communication breakdown from client to sales to creative. The client may have difficulty verbalizing their idea or sometimes, they just don’t know what they want until they see it, but this doesn’t have to stall the ad creation process.
Asking your advertising team for some insight or giving the creative services department more room can really end up being a worth while risk.
“ One of our frequent clients, an author, started out booking small ads, and he slowly moved up to a full page. He gave us an idea he had for a full page and the we ran with it and put bullet holes on it to make it look like an old Wanted poster. Book sales really took off!”