A successful marketing plan includes a combination of both online and offline media. One of the most useful aspects of QR codes is that Qr codes integrate online and traditional print campaigns so that they can target market in a variety of forums and iniate a direct response from the viewer.
QR code is an optical label that can be read by a machine and contain information about a business or item that it is attached to.
A direct response campaign is especially effective in that they initiate a response from their audience that causes them to interact with your QR code immediately and can do so on their phone.
It is important to for savvy marketers to understand that they must reach across all reader media preferences, “gets involved” with a target audience by igniting a response in your online digital forum.
What types of businesses use QR codes
Since the onset of the pandemic, QR codes have been more commonplace in advertising. They are more frequently being used in all types of businesses in multiple industries like retail, hospitality, customer service.
Your audience can scan your QR code with a cell phone or other mobile device that links print media and online webpages to integrate your entire campaign.
QR codes function similarly to a direct response ad in that they initiate a response from their audience that causes them to interact with your business, website or product. In online forms of advertising, the overabundance of ads produces more advertising fatigue. and studies have shown that print advertising is actually better able to propel an audience to act by producing more buyer impulses than online and even TV advertising.
People like the convenience and trustworthiness of printed news in a time when it feels like there are so many things out there that are not accurate or even true. A QR code can be included in Classified ads Display ads or printed mailers, and flyers that are sent in the mail. This can be much more effective than other types of ads that do not include a direct response call to action or online forms of advertising that people are becoming much more burnt out on after over-exposure during 2020.
Print Advertising is the perfect medium for reaching a diverse group of educated readers across all generations. Traditional advertising like print distinguishes itself from many other forms of advertising in that ads do not fade away immediately after the first exposure. There are publications that cater to nearly every interest and hobby out that that makes it the perfect type of media to reach even the most niche markets out there.
Advertising in niche print publications is a great way to reach your target demographic without also reaching too many people who may not be in your primary demographic.
For more information on how to cost-effectively advertise your small business please see this page