How to Optimize your Google Business Profile

Your google business listing is a great way to attract new customers to your business. This is whether it is an online business, a brick-and-mortar store, or a service-based business, and you service a specific city, territory, or region. Here are some tips on how to optimize your Google Business profile page.

One of the best explanations I’ve ever gotten on how to look at your Google business page is to think of it like a piece of real estate. Like with any other piece of real estate, the idea is for it to gain value.

Watch our Video on Optimizing your Google Business Profile on YouTube!

What to include in your Google Business Profile

One of the first ways you can improve your google business page is to make sure that all of your correct information is filled out, including where your location is, the hours you are open, and include photos.

What types of Photos should I include in my Google Business Profile?

For brick-and-mortar locations, including pictures on the inside and outside of your business is super important. You can also include images of you performing services. This is also a great place to include advertisements. While you do not need to post photos every day, it is important to make it look like your Google business page is ” lived in,” so posting frequently is beneficial as this sends messages to Google that you are updating your page and that the information is current and accurate.

Filling out your Description and Services section

Filling out your services and description information is also very important as this lets Google know what the function of your business is and what services you perform. Leaving this area blank will mean that your profile won’t come up under all the services that it might otherwise be shown in.

How important are reviews?

Of course, you will want to ask all your clientele if they are willing to leave reviews, as reviews are one of the primary things that new potential customers will be looking at before doing business with you. Responding to reviews, whether they are positive or negative, is also very important as it makes you look credible to your audience and helps build trust.

Businesses like Fit Elements and Smallest Detail Auto Spa that respond to reviews, especially negative ones, are often viewed as more credible than businesses that don’t, and this is an easy way to make your business profile look like it is being monitored and kept current. It also shows that the business works hard at its customer service.

Responding to reviews

All of these things, in turn, make it more likely that others will recommend your business or service to others and that you value your clients and their feedback. Google as well is more likely to recommend business profile listings to searchers who respond to reviews than ones that don’t.

This is because Google is taking many of its cues from how people respond to your profile. It is also important to try and respond within 24 hours of receiving each review. This is especially important if you have received a negative review as it is prompt enough that you may be able to rectify their problem if done in that time frame.

Questions and Answers section

At the very bottom of your Google business listing is a place where people can ask questions. This section is actually a great place to ask questions and answer them yourself so that you have additional valuable information connected to your Business listing. By asking appropriate questions yourself, you can put your best foot forward and save yourself the hassle of having to answer irrelevant business questions.

On the back end of the page, spend additional time filling out the services that your business performs. Without this information, you may not appear in all the searches that you want your business to be shown in. For more information on how to advertise your Business see these additional posts.

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