Dental recruitment advertising doesn’t have to be complicated. Here are a few things to consider when placing your ad in print or online.
- A simple and to the point subject line.
- Short sentences
- Straight forward call to action
Whenever possible make sure to place your ad in both the print and online editions of a publication. By including your dental recruitment ad on multiple mediums you increase the likelihood that your target audience will come across your ad. Even better is if they see your ad in both places.
Give a short description of the job as well as the basic requirements and some information about the work/life balance. Keep in mind also that each generation has different priorities when job hunting. For instance, younger applicants are looking for work-life balance whereas older applicants might just want a job that values their experience and loyalty with some benefits. You will want to share some things about the job, the company, and even some things that are attractive about the local area ( Tip: think about reasons why people might want to move there) that could help your position stand out. Outside of those things, there is no need to overindulge with too much additional information.
Online Professional resources like the adacareercenter provide recruitment advertising services and is a great resource to reach the exact professional market you are targeting. In cases like these, there are additional opportunities to inform your audience about open positions within your business as well as improving brand recognition and credibility by promoting your business on the professional forum.