Video advertising is one of the most engaging forms of advertising. Especially when you include a call to action within your content. A call to action lets people know precisely how to best engage and interact with you. Even when your audience is mindlessly scrolling on their phone. Video is often shown to be one of the best ways to get your audience to engage. This is why so many types of small businesses see a lot of value in adding video to their advertising campaign.
For most small business owners one of the biggest challenges there is can be to find low-cost ways to advertise. When it comes to creating a cost-effective multimedia advertising campaign many business owners have strong advertising preferences. They will find that certain forums are not necessarily the best place to reach a specific audience. One example would be that a retail store might see considerable success in posting its products on sites like Instagram. While other industries and professions might see little to no success there at all. This is because their audience is not active on the platform.
In the past many business owners might have assumed that they could not afford to include video. However the advent of social media and the various online platforms out there has started to change all of that . Launching a campaign that reaches a broad area and extends long enough to engage your audience enough to react can be a challenge. Regardless of the budget.
This is because it can take as many as 13+ times of touching the person. Before a company can expect them to become a true leader. One way a company can do this is by making sure to run in the same time slots or publications consistently over a number of weeks.
What types of businesses see the benefit in adding video ads to their campaign
Quite a few types of industries need to cover very specific areas or entire regions to reach their target audience. Real estate, franchises, business opportunities, and work from home jobs and even auctioneers service providers, often need to advertise to an entire region, state, or even nationally.
Video advertising has fast become a staple of any For Sale listing in the real estate industry. The Coronavirus pandemic has to lead many people to opt for viewing video open houses over going and visiting the home. This means that listing that does not include a video listening is considered less appealing and will receive fewer views.
Businesses like these also benefit from adding video to their advertising campaign. Much more information can be included in video campaigns and having that ability can allow business opportunities a venue to share added benefits and value that their opportunity has to offer.
What are the Benefits of Video advertising
- Video advertising is highly engaging
Over 90 percent of people engage in consuming videos online and sharing the videos that they watch with others in their social circle.
2. Helps Establishes Familiarity by increased touch points.
Creating a sense of familiarity with your audience is an important part of gaining their trust and eventually their business. Studies have traditionally shown that it typically takes a person seeing an ad multiple times before they will respond to it.
The best way to establish this sense of familiarity with your audience is to place ads consistently throughout the length of your campaign and on more than one platform so that they have several points of contact.
3. Nearly everyone watches video
Digital has taken over the globe and so can you. Video advertising has the potential to be shared exponentially once it resonates.
One way to reduce your campaign cost is to make sure and always include lower-cost forms of advertising too. Forms of advertising like newspapers and magazines into your advertising campaign subscriptions to publication have risen during the recent pandemic. More people are now subscribing For more information about creating successful multimedia advertising campaigns check out this additional post