The Recent Pandemic has lead business owners to re-evaluate everything they thought they had figured out including how and when they advertise. Utilizing lower-cost forms of media like print can be a great way to advertise inexpensively during sales lulls or to beef a campaign up leading up to a campaign drop, here are some great ways to reduce advertising spend on your Multi-Media Campaigns.
Place ads consistently throughout the length of your campaign. People like consistency. Creating a sense of familiarity with your audience is an important part of gaining their trust and eventually their business. Studies have traditionally shown that it typically takes a person seeing an ad 7 times before they will respond or act on it. However, with advertising become much more competitive these figures have risen to about 13+ times of touching the person before a company can expect them to become a true leader. One way a company can do this is by making sure to run in the same time slots or publications consistently over a number of weeks.
If this sounds like you will have to spend a fortune on advertising, I agree it does sound financially exhaustive. Even still there are a number of ways to create a healthy campaign and a lot of advertising engagement without overspending.
Your rep might encourage you to place all your media upfront to secure the best cost. It can be true that buying in bulk will help get you a better price by locking in a rate, however often there are remnant ads that become available or certain days of the week that just don’t produce the same amount of calls as the other days. A key way to make sure that you get the response you need it to Hold back some of your budgets. By holding back a reserve will allow you to run more ads those days after you’ve gained a better understanding of your campaign. Make sure branding it consistent across all platforms, this includes color schemes and in some cases similar photos.
Powerful combinations are TV Print and Online or Online and Print as they are able to maximize their cover across multiple demographics. To read more on why these types of advertising combinations and how to reduce advertising spend on your Multi- Media Campaigns are so powerful check out this additional post .