Multimedia Advertising Campaigns that include Print, Radio, and Digital are the most effective for Local Store Marketing

Multimedia Advertising Campaigns that include Print, Radio, and Digital are the most effective for Local Store Marketing

 

Social Media and online advertising options have become overly abundant and affordable Advertisers have more ways than ever before of marketing to an audience.    With so many different online forums that small businesses are expected to be present on small business owners now also have the extended challenge of trying to figure out which audiences prefer which types of media they should include as part of their Multimedia advertising campaigns. Studies show that businesses that use a multimedia approach to their advertising and include both Print, Radio, and Digital as part of their long term advertising approach. 

Strategic placement of media around a brick and mortar store that is meant to provide brand recognition and drive more traffic both in-store and online.  Local Store Marketing can be done in one area, across a specific region, or Nationwide for Franchise opportunities. 

Including Print and Radio in conjunction with digital advertising  is the most effective at targeting niche audiences 

Local Store Marketing Campaigns typically perform best when they include multiple types of media that can work together to target a specific niche audience through both traditional and modern media.  Including Radio and Print advertising can be a great way to bolster credibility for a primarily online campaign.  Direct response print advertising can be extremely effective at catching your audience at an opportune time when they are tuned in and looking for new products and services, while the radio is a great way to reach the audience while they are in their car or even in their homes. 

Our process is able to effectively increase sales at each location, as well as provide several additional benefits.  By utilizing the relationship that Russell Johns has with their many media partners throughout the country they have been able to save clients 20-25% on the cost of media on their Multimedia advertising campaigns compared to what they spent in previous years and increase sales of these products in-store and online. 

Radio Advertising is a great way to target both Local  and National Markets 

Radio Advertising is a great way to target both local and national markets and drive target audiences to stores in a specific radius or even encourage them to purchase specific products that are carried in chain stores like Target or Walmart. 

For more information on how to drive your target audience to your website store or product please check out these additional posts

For additional information about Multimedia, advertising campaigns contact us!

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