Advertising Tips for Creating Effective Classified Ads
Despite all the modern competition, classified ads remain a incredibly cost effective, targeted, fast, and an easy way for businesses to reach consumers. They can also easily be targeted to reach almost any specific demographic. This makes them an ideal component for any sized campaign. Recent studies show that classified ads still play a […]
What should I include in a Press Release?
Newspapers and other forms of printed news and magazines and their E publications are still one of the last forms of vetted news that exists today. Because they are vetted and include facts press releases may still be the most legitimate way to get your name out there. Things that might be considered newsworthy are […]
Effective Advertising through Customer Segmentation
Customer segmentation is a marketing term used to determine the shared characteristics of a brand’s most profitable customers and which segments have the most growth potential. The shared characteristics of these groups are based around common interests, economic status, race, age, and location profiles, and even similar lifestyle and behavior choices. Advertisers tend to see […]
How to place radio Advertising
Place Radio Advertising Placing radio Advertising is slightly different than placing other types of media. In many ways it is very similar to placing media online. This is because you must consider a variety of factors. This includes factoring in frequency, daypart and demographic. Every radio station targets a specific demographic and market segment. It […]
Going Green for a successful advertising campaign
Adage recently made fearlessness the key ingredient for being creative. However, we think this next year might mean there is a more organic ingredient out there. This key ingredient is ready to be used to add flavor to any businesses advertising campaign not only should businesses be passionate about what they do, but they also […]
How to Go Green with Advertising
How can my company Go Green with our Advertising messaging  Going Green is important because Climate Change is a problem for everyone. It doesn’t matter where you live in the world climate change is an issue that affects you and incorporating it into your advertising strategy makes sense from every angle. For Businesses that already […]
How can I incorporate Climate Change into my Advertising Strategy ?
How Can I Incorporate Climate Change into my Advertising Strategy Traditionally it has always important to consider the pain points of your audience and build your messaging from there. Incorporating Climate change into your advertising is important because Climate Change is a pain in everyone’s arse mmmkay… It doesn’t matter what industry you are in […]
What is an Empathy Point?
Empathy is our ability to put ourselves in another person’s shoes and consider how we might feel if we were in their position with out pitying them. Empathy Point + Pain Point = Brand Forward Thinking for a Post pandemic world How Can my brand think Forward with Empathy? A Empathy Point is a point […]
Advertising Sales Agency
Russell Johns Associates represents a variety of entertainment, news, and trade publications across the United States. Since 1968 we have been a reputable Publisher Representative Agency. Our expertise spans consumer, professional newspaper, magazine publications, digital advertising, and more. Russell Johns Associates has been creating successful matches between publishers and advertisers since 1968. Advertising Sales Agency Services […]
How to place Radio Commercials
A common question is how to place radio commercial’s as well as other types of media in a way that they will reach the correct target audience as well as deliver enough response to deliver a return on investment. Here are some good rules to follow in understanding how to place radio commercials. What radio […]