Newspaper and Magazine Advertising is still an effective way for businesses to Advertise.
Studies show that while online advertising may be very readily available. And in many cases seemly inexpensive. It is hindered by one thing. A person’s ability to recall is not as good. It is actually better for ads that are viewed on printed materials. Like Display or Classified Ads found in newspapers or magazines advertising […]
Local Newspaper Readers Actively looking for Advertising
In 2015 comscore surveyed 5,000 consumers in the pulse online shopper survey and 93% of shoppers say they prefer local and small retailers. Per research survey taken between July and August 2014 determined that the Local Newspaper was the highest source of news for most people. This is especially promising news for advertisers. In the […]
Key Benefits of Print Advertising for Targeting a Niche Audience
The competition in the advertising world is huge. There are so many choices between how, when, and where to advertise. Here are some of the key benefits of print advertising for targeting niche audiences. In many cases, it is much more effective to focus on a niche audience versus a broad general audience. This is […]
Advertising Opportunities for Small Businesses
In advertising you speak to many people that have “no budget” for advertising. This also meant they assumed they had no options for budget friendly small business advertising opportunities. As well as no real understanding of exactly what they needed or could be doing with the type of budget they actually did have. Most of […]
Magazine Advertising produces Highest Return on Investment
Marketers are quick to disregard print advertising. However, more and more studies are determining that print advertising in magazines and newspapers can have many benefits for your campaigns. Multiple studies done in recent years are consistently showing that it is important for marketers to buy magazine advertising because it is is not only viewed positively […]
Advertising your Franchise Opportunity with Print Advertising
No matter what industry you are in, advertising your franchise opportunity, and letting your audience know about your brand and what makes your opportunity stand out from the rest is a big deal. For most franchise owners branding and knowing available opportunities to market, your franchise opportunity seems to be one of the biggest challenges […]
How to Effectively Advertise a Franchise with Print Advertising
Just like any other small business owner, franchise owners also face unique challenges. They are constantly trying to figure out how to grow awareness about their brand. As well as increase franchise sales and build additional revenue sources. For business owners advertising can seem daunting. There are so many choices. Not to mention it can […]
5 Common Display Advertising Mistakes
Here is a list of some of the most frequent mistakes that we come across in display advertising. Misunderstood target audience It never hurts to take a moment to stop and think about who you are speaking to and what that demographics values are. We may not realize it but speaking the right “ language” […]
Employment Advertising Agency and Job Board Advertising Sales Services
While there may be competing job boards in your marketplace, they are missing one important competitive advantage. An employment advertising agency trained to understand the power of your brand coupled with your dedicated, established readership. An employment advertising agency and job board advertising sales service can help your association generate revenue. Or increase current income […]
Think Magazine Advertising Won’t Work ? Think Again!
I’m sure you’d never guess it, but magazine readerships are currently quite high. We might not hear a whole lot about magazine advertising right now especially when most of the conversation is about content marketing and digital, but it is still a great option for any advertisers that are looking to reach a targeted or […]